Nokia Asha 303
Asha, print cheap smartphone from Nokia, adding the sales figures that are larger than the brother, developing by a ratio of two to one.
The company quarterly transaction file was published on Thursday (10/1/2013) and pointed out that Asha and Blood 14 million units sold in the last three months. Of the total, only successful Developing 4.4 million units.
There are also rumors that Apple is likely to offer iPhone models with a cheaper price.
Reports that senior executives of Apple rejects this strategy is repealed.
"We predict that by 2016, 31% of the total mobile phone market in the world will be ruled by a simple, smart phone," said Ian Fogg, principal analyst at IHS.
"Smart phones to phase begins is very different than advanced smart phones," he said.
"The tools are smaller and cheaper to have processors of two or three years ago, they have small screens with low resolution and the camera are weaker. Mobile phones that can be used for e-mail and the web but playing and surfing on the internet is better done with a sophisticated, smart phone. "
But the difference of the cost to the consumer is very important, in the United Kingdom the Basic smart phone buy cheapest £ 29.99 ($ 450,000), said he and the iPhone5 is currently valued at £ 529 on the United Kingdom-website of Apple.
Premium mobile phone
"Apple can still play in the premium market," said Fogg.
"They can remain a profit and success in the market of small mobile phones or whether they bigger players need to print the scale of that right?"
According to analysts of Comscore, in late 2012, only 28% of smart phone owners in the United Kingdom who have the iPhone.
"Apple makes high-quality products, but they are not making products cheap," Fogg added.
"It was not allowing Apple reluctant to make the iPhone with a generous part of the same quality. Just look at the iPod series, they start with a premium price then they mini, nano, shuffle add, they make a range of products with a number of different prices. "
Fogg said that at present there are variations of iPhone 4S, 4 and 5 are available at different price points.
"Their strategy is reusing the previous generation than to create a new model," he said.
"Apple, I am sure, his evaluation of these strategies, it is better to use in a trusted and proven design that they know how to make and that are understood by the consumer, or is it make better use of a new design which models are more in harmony with the desired price?"
At the Consumer Electronics Show in Las Vegas this month, a Chinese mobile phone manufacturer ZTE announced it will melundurkan smart phones at cheap software Mozilla Firefox in Europe this year.
"I think Apple needs to be more aggressive with their variant of the smart phones," said Fogg.
"I think their strategy using models of the previous year smart enough, but there are also possibilities for designing new products that better connect at a bargain price." (BBC)