outstanding achievement by Toyota as the leader of the national car market in 2012 by the full awards from "Top Brand Award" for its flagship product, that is 3 Avanza and Innova, who dominate in the segment MPV as well as the Yaris in the city car category. The procession lasted until transfer in Mulia Hotel, Jakarta, yesterday (4/2).
These achievements reaffirm the dominance of Toyota in the segment MPV is the backbone of the automobile industry Indonesia. Avanza connect 2012 by controlling 49.4 percent market share in the low-end MPV, 72.2 percent medium is Innova MPV. Unpredictable, Vitz green ink in scoring for the first time took out the highest sales and leads the market in the category of compact cars with 4 x 37.2%.
"A good start for us, certainly, as well as the spark of passion to continue to produce something better in the future. Toyota is grateful that this achievement recognition from different parties, in particular the Top Fire Index and Toyota's loyal customers. Hope this
is a foothold to reach better results, especially by 2013, "said President Director of PT. Toyota Astra Motor Johnny Darmawan.
The success of the Avanza, Innova and repeat the previous year's successful Vitz with the same objectives. Toyota has also won several awards such as ISCA for category car (2009) and Avanza MPV (2011). Last year, Toyota picked up the best after sales Service & improvement of Automotive Innovation Award and also the best of Indonesia Service to make champion 2012 by marketers, as well as the Superbrand Award in 2012.
Top Brand Award in 2013, the best results in the form of Top Brand Index (TBI) earned through the stages survey Toyota after about 4,200 consumers nationwide against Indonesia 's. During the 14 years of its existence, TBI has become the most reliable index in assessing a brand and they make use of the market perception would be a brand dimensions, that is, the dimension of the mind share, in which the power of the brand in the minds of consumers, the dimensions of the market share that the power of the brand in the competitive market reflects, and dimensions that share the commitment reflected in consumer hearts brand awareness.