Google scooped a lot of profit in 4th quarter of 2012. An internet business is still very tempting for Google, but they should work hard to make the unit profitable mobile phone hardware business.
Google reports 4th quarter earnings in 2012 of 14,42 billion dollars, from 36 percent from year to year.
The year 2012 is also the first year for Google, which has a total income to 50,18 billion dollars or about 488 billion dollars registered. This figure stripes up from the year 2011, the total income billion US dollar leads.
This figure is very fantastic, especially when compared with the revised Indonesia in 2012, amounting to about Rp 1,400 trillion.
The CEO of Google, Larry Page, was quite satisfied with the results of the company. "This is not a bad performance in one and a half decades our trip," said page as quoted from Reuters on Tuesday (22/1/2013).
Google's business is increased because the company introduced some new products in the fourth quarter of last year, which is usually the strongest quarter did. Google is still a lot of profit from business advertising all of this sector should be down 6 percent compared to the year 2011.
As is well known, the company focuses on online advertising, including display ads, mobile
ads, video ads, etc. Google optimistic advertising on the internet will continue to increase, in particular of the YouTube platform.
In addition, the mobile operating system Android is still to be a money machine for Google. More and More manufacturers who adopt. More than 1 million Android devices activated daily.
Google's mobile devices Business Unit, Motorola mobility, not fared so well. Motorola is experiencing operating losses of $ 350 million in the 4th quarter of 2012.
Google will have to rotate the brain, so the company is profitable and the restructuring. "We are now living in a multilayar world. Our naked If life without smart phones, "said page.