rumors about Apple's plans will create a valuable cheap smart phones, although one of the executives of Apple has to refute it remains. This time, former CEO of Apple that companies make a phone that costs must be cheaper to grab market share from developing countries.
John Sculley, former CEO of Apple in the 1980s until the 1990s, says that Apple will have to adapt to a world that today is much different. Origin of the Cupertino, California company, want to change its supply chain to meet the demand for cheap mobile phones.
"First smart phones still worth $ 500, now some companies strive to offer low prices to 100 dollars. You have to think of the supply chain and how to make cheap products like this, but still profitable, "Sculley said in an interview on Bloomberg Television on Tuesday (15/1/2013).He praised the successful strategy of Samsung narrow the gap of smart phones, so the take the company of South Korea's market share grab from Apple and the industry of smart phones under the knee.
"Samsung is a huge competitor. The difference between the Samsung Galaxy and iPhone 5 is not too far away, "said Sculley. According to the market research Agency Strategy Analytics, Galaxy S III at 3 quarter of 2012, which succeeded the position of iPhone 4S displaces the best-selling smart phone in the world.
According to Strategy Analytics data in November 2012 ruled Galaxy S III the 10.7 percent of the global smartphone market on 3rd quarter of 2012. While the iPhone 4S 9.7 percent of the world market, and iPhone 5 reaches only 3.6 percent.